Contestant Gets Sued By Shark

 Mr. Lube Sues Ms. Lube

Shark Gets Revenge After Trademark Infringement on Show

 I ran across an episode from Season 4 of the Dragons Den that is a classic example of what Not To Do when it comes to negotiating a deal with a Dragon or any Shark from the Shark Tank Show for that matter. The contestant just started an Auto Mechanic Shop Ms. Lube, a new auto repair shop that is run by an all female crew under the Mechanchik name. Hm, personally I like the Mechanchik name better then Ms Lube which does not limit your customer's perception on the services you provide while still conveying the same message, but any way,...

Jessica Gilbert entered the Dragons Den proud of her brand new All Female Auto Repair Center she named Ms. Lube. Immediately the Sharks notice a striking similarity between Jessica's business name and the Mr. Lube Brand that happens to be owned by non other then Jim Treliving, the Shark Investor sitting next to Kevin O'Leary. Without batting an eye Kevin asks "are you going to sue these people right away"? Jim looking completely stunned and visually upset at what he was looking at, immediately replies "Right Away". Read More Here-->>>