The Shemie

The Shemie on Shark Tank

Season 4 - Episode 407

 Shelton Wilder a personal stylist, was asking for $60k for a 20% stake in her company valuing it at $300k. Wilder sure knows how to make an introduction into the Shark Tank along with two other models. If you got it (the Shemie of course) then why not flaunt it. Wilder was wildly excited about showing the Sharks her new modern line of slips which she fashionably named the Shemie (pronounced "Shim-ie"). These are not your grandma's slips, no -no- no, these are much more hipper and stylish for the modern day girl.
 Wilder claims she has a verbal agreement with Nordstroms to carry her line in some of their stores. She says she has only been in business for 6 weeks? 6 weeks? How did she get on the Shark Tank so fast? Sheldon also says she has 10 stores with "soft orders". Kevin O'Leary likes Wilder and doesn't want to tear into her (imagine that, O'Leary holding back) but wants an answer as to why her 6 week old company with zero sales is already worth $300k. She tries to convince the Sharks that she is a hustler and will make the Shemie a success.

Lori Greiner senses that something is not adding up and asks again if she sold ANY Shemies at all. Wilder almost doesn't seem to want to talk about it and says "we'll I  recently sold a similar product that I worked with before. The Sharks pick up on there is more to this then meets the eye. She tells them she was in another company with her Best Friend and sold $150k in 18 months. Now that doesn't sound like no sales to me. Robert Herjevic tells her to stop and re-boot. Wilder explains they had to shut it down and she was trying to start a new business with a new brand and a similar product. Thus, no sales for The Shemie yet. From the sounds of it Shelton and her Best Friend may of been celebrating a little too much from their new business success.

Wilder is cornered by the Sharks when she finally comes out and says that there had indeed been another similar business started by herself and a friend that eventually went bankrupt from partying too much. It starts getting a little emotional and Shelton came across very sincere. Lori congratulates her on getting started down a better path and tells her She is Going To Make It BIG. All the Sharks graciously all go out mainly because she valued her company way too high for starting all over with a brand new Brand.

No doubt Shelton Wilder will take this Shark Tank experience all the way to the bank and make The Shemie (or any project she is passionate about) into a Huge Success. She clearly has the drive and determination to Make It To The Top!

UPDATE:

Shelton Wilder has wasted no time in taking Greiners advise and has launched a Kickstarter campaign to coincide with the airing of the shark Tank Show. Not surprisingly She has already raised over $12k since last night on pre-orders for The Shemie undergarments. Wilder has set a goal of $29k to kick start her business. You can Buy A Shemie Here at her Kickstarter page and help make her dream a Reality.

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Shelton Wilder's Website
Shelton Wilder on Facebook
Follow The Shemie on Twitter

The Shemie Update: 

Congratulations Sheldon on your Successful Kickstarter Campaign!!!
She ended up with over $32,000.00 to kick start Her Business.