Posture Now on the Shark Tank
Season 4 - Episode 3 - 9/29/2012 - Rerun 3/15/2013
Mike Lane & Matt Franklin came into the Shark Tank seeking $100k for a 15% equity stake in the Posture Now Business. They opened up their presentation with some dancers from "Dancing With The Stars" wearing the Posture Brace which clearly seemed to make a difference . Personally I think it looks a little uncomfortable but if it straightens out your posture then it might be worth the trouble of wearing it. Mike claims He invented this product to get rid of his beer belly by helping him stand up straighter and in a more correct posture.
Getting Down To Business in the Shark Tank
To date Mike and Matt have sold approx. $330k worth of the Posture Now Braces. They retail for $39.95 and cost around $5.00 to manufacture. In quantity the product wholesales for $19.95. 100% of the product is currently being sold online on their website. Fact - over 1,000,000 searches done on Google for the term "posture".
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