Monday 2 September 2013

The Swilt

The Swilt on Shark Tank Update

Sweater + Quilt = The Swilt
sweater plus a quilt equal a Swilt
Ivori Tennelle Inventor of The Swilt Sweater
 What do you get when you combine a sweater and a quilt? Why you get The Swilt invented by Ivori Tennelle. You wear The Swilt just like a sweatshirt which converts into a head-to-toe blanket in seconds. In addition, Ivori has included foot pockets with water resistant nylon material making this sweater plus a quilt quite an interesting invention.

Ivori Tennelle came into the Shark Tank asking $30,000.00 in exchange for a 35% equity stake in The Swilt Business. At that time she's only sold 100 units in the local marketplace but wants to expand the Business online and needs the Sharks help optimizing the Website.

Personally I like this idea and can see a big demand from Mom's sitting on the sideline's during a cold sports event. But I also see a bigger market than keeping The Swilt defined in such a narrow niche. For instance if one was made with a water proof/ wind proof outer lining that was made more like a jacket than a sweater. Outdoor enthusiasts would love this idea as an excellent addition to their Survival Pack when weight and bulk is always an issue. If you have ever spent an unexpected night or two in the woods, (I have) then it's easy to see a product such as The Swilt would be a great item to always have just in case. Read More Here-->>>

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